Description
This leading edge one-day workshop is an introduction to Competitive
Intelligence (CI), a process that is providing an increasing number
of global coatings businesses with the capability to create a
sustainable competitive edge in today's fast changing markets.
The Coatings Industry is complex and highly competitive and in order
to compete and succeed in business, it is vital to know what your key
competitors are doing and why? Competitive Intelligence provides the
processes and capabilities to stay on top of your competitors and
derive powerful insights into their businesses. Done properly,
Competitive Intelligence can be the single most important strategic
tool for a company.
This workshop provides the skills and tools to begin to exploit CI
actively within the coatings market. Participants will discover how
to build an effective and ethical competitive intelligence process
that will enhance their organisation's competitive position,
including minimisation of knowledge leaks.
The course will also cover the use of powerful software systems and
the internet to gather information rapidly, so exploiting on-line
information opportunities and new emerging technologies. Delegates
will learn how to use the PRA's market leading sources and
capabilities, to gather public domain information specifically for
Coatings CI use.
At the end of the workshop each participant will be provided with a
simple CI audit checklist to allow a preliminary assessment of the
status of CI. The course fee provides for some access to the
presenters to consider the implications of the audit.
Who Should Attend
This workshop is designed for marketing and sales personnel,
analysts, insight & knowledge managers, business unit managers,
senior R & D leaders and strategic planners, in the coatings and
related markets.
Tutor
Mr Colin Marson – Consultant, Competitor Intelligence
Colin Marson is a specialist in
Competitor Intelligence and has operated within the chemicals and
coatings market for more than 10 years
Venue
PRA, Hampton, Middlesex, UK
Dates and Times
Scheduled according to demand - if you are interested, please use
our contact form to
let us know.
Course Prices
to be announced
More Information
For further details contact Elisabeth Brown
